Research

20% of the world’s population is estimated to be neurodivergent

To address this, I prioritized allocating the majority of our project timeline to research, setting a foundation for informed and inclusive outcomes.

Speaking to users

I interviewed 8 young adults with ADHD

Getting ranging perspectives was important because it led us to four main issues:

Difficulty maintaining focus on tasks

Frequent distractions and transitions lead to lost momentum and unfinished work.

Frequent distractions and transitions lead to lost momentum and unfinished work.

Challenges balancing academic and personal life

Managing coursework alongside daily responsibilities creates cognitive overload when tasks, deadlines, and routines are scattered across multiple disconnected tools.

Managing coursework alongside daily responsibilities creates cognitive overload when tasks, deadlines, and routines are scattered across multiple disconnected tools.

Struggles with inflexible learning structures

They expect perfect focus, seamless task initiation and rigid routines, leaving many ADHD’ers behind.

They expect perfect focus, seamless task initiation and rigid routines, leaving many ADHD’ers behind.

Difficulty with task initiation and working memory

Starting tasks (especially low-interest ones) requires significant mental effort, while holding multiple steps in mind simultaneously leads to errors and abandoned work.

Starting tasks (especially low-interest ones) requires significant mental effort, while holding multiple steps in mind simultaneously leads to errors and abandoned work.

Neurodivergent individuals struggle with executive functioning, making daily task management consistently difficult.

Neurodivergent individuals struggle with executive functioning, making daily task management consistently difficult.

OPPORTUNITIES

I guided my team to four main feature areas for the MVP

Based on the overarching themes and market research, I mapped this to several features focused on personalization:

AI Support

Breaks up tasks into steps, adds time estimates.

Breaks up tasks into steps, adds time estimates.

Focus Timer

Focus Timer

Keeps time visible to support focus and smoother task transitions

Keeps time visible to support focus and smoother task transitions

Widgets

Widgets and live activities keep schedule visible without endless scrolling

Widgets and live activities keep schedule visible without endless scrolling

Visual planning

To-dos, routines, and reminders all in one simple view

To-dos, routines, and reminders all in one simple view

Early AI support concept

Fully automated task planning with AI

We explored an AI-first approach that completely automated daily planning — assigning time blocks and priorities without user input.

We explored an AI-first approach that completely automated daily planning — assigning time blocks and priorities without user input.

I appreciate having support but it feels like it’s deciding everything for me, rather than working together with me. I want it to guide me, not take over my planning completely.

I appreciate having support but it feels like it’s deciding everything for me, rather than working together with me. I want it to guide me, not take over my planning completely.

Testing showed it limited autonomy. Users wanted structure and more freedom, so I shifted the strategy toward guided collaboration, this balance became the foundation for how personalization works across the product.

learnings and impact

This project highlighted how accessibility work delivers compounding value- it improves the experience for everyone, which is exactly what drives business results.

This project highlighted how accessibility work delivers compounding value; it improves the experience for everyone, which is exactly what drives business results.

Advocating for accessibility as a business strategy, not just compliance

Advocating for accessibility as a business strategy, not just compliance

Deviating from original brand guidelines required demonstrating how AA-compliant colours directly impact conversion rates and market reach.

Balancing constraints with user needs

Balancing constraints with user needs

Leading a team of 5 designers sharpened my ability to balance constraints with user needs while maintaining project momentum. The validation of predicted usability issues during testing confirmed that experience-driven design intuition, when backed by research, creates compelling cases for change.

Leading a team of 5 designers sharpened my ability to balance constraints with user needs while maintaining project momentum. The validation of predicted usability issues during testing confirmed that experience-driven design intuition, when backed by research, creates compelling cases for change.

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